The concept development process is not always easy, so you just need to break it down. In this video series about concept development for motion graphics, I'll show you simple steps to find a process you're happy with, and results that are unique to you. This video is an introduction to the video series, and explains why concept development is the first and most essential step in any motion graphic design project. This is the best way to find ideas for motion graphics projects! 💕 🚀 Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - sonia@copycatmotiondesign.com 🐱‍👤 👇 Sources - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry

Knowing your client's brand is essential before starting to work for them, especially if you want to keep them as a client in the long run. Next up: defining your target audience. 💕 🚀 Website - www.copycatmotiondesign.com Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - sonia@copycatmotiondesign.com 🐱‍👤 👇 Sources: - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry

Motion design isn't really about the motion designer, nor is it about the client, even though most of the time we feel like it is. No, it's about the target audience, the ones that will allow your client to exist in the first place. In this video, I tell you the basics of targeting and the steps needed to understand the audience who will be viewing your work. 💕 🚀 Website - www.copycatmotiondesign.com Instagram - @copycatmotiondesign Facebook - @copycatmotiondesign Hire me - sonia@copycatmotiondesign.com 🐱‍👤 👇 Sources - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry

Y'a gotta know how to sell, strategy & messaging is no joke. Amirite? 😏 💕 🚀 SEND ME YOUR SHOWREEL! sonia@copycatmotiondesign.com Instagram - https://www.instagram.com/copycatmotiondesign/ 🌻 👇 Sources : - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry

The brief is the first thing you and your client need to agree on before taking on a motion design project. In this video, I go through the questions that the brief needs to answer, whether your client gives you one or not. I cover facts about the brand, features of the product and service, the target audience and messaging tactics. 💕 🚀 Essential Questions for a Brief: Facts - What is the brand's identity? - What are the brand values? - What are the facts about the brand, product or service? - What are the specs for the project? Length, size, brand guidelines, how and where will it be shown? - What is the purpose of the marketing material? Features/Benefits - What are the features of the product/service? - What are the benefits for the target? - Why should they care? (values for the target) Target - Who are you trying to reach? What is the narrow target audience? - What is the socio-political context? In other words, how does the target fit in with their peers by using your product or service? - In what time of day or situation will they see the video? - What need are we replying to? (Maslow's Hierarchy of needs: see my video about target audiences https://youtu.be/675jFp6ax68) - What is getting in the way of the client? Message - What message or idea needs to be put across? - What story needs to be told? - What is the emotional tone you want to evoke? - What is the setting and atmosphere? - What do you want the viewer to think after seeing the project? This product or service looks (insert desired adjective). Finally, have the client repeat in the clearest way possible what it is they want with 3 key words. 🌻 👇 Sources - Design for Motion by Austin Shaw - Lateral thinking by Edward de Bono - Don't call it that by Eli Altman - Creative Strategy and the Business of Design by Douglas Davis - The Advertising Concept Book by Pete Barry

Make art without feeling bad about yourself. In this video, I explain why comparing yourself to other artists isn't the way to go and I give tips about how to create motion design without feeling frustrated. Psychology for creativity is a subject we designers deal with every day, but it's hardly ever spoken about. Have a strong creative mindset for motion design and don't feel flustered. You are not alone, we will get through this together 😎 💕 🚀 SEND ME YOUR SHOWREEL! sonia@copycatmotiondesign.com Instagram - https://www.instagram.com/copycatmotiondesign/ 🌻 👇 Sources - Design for Motion by Austin Shaw: http://www.austinshaw.com/#!/?project=design-for-motion-class - Lateral thinking by Edward de Bono: https://www.edwddebono.com/lateral-thinking - Don't call it that by Eli Altman: https://elialtman.com/ - Creative Strategy and the Business of Design by Douglas Davis: http://www.douglasdavis.com/ - The Advertising Concept Book by Pete Barry: http://www.advertisingconceptbook.com/

News Flash ❗ You don't need drugs, a miracle, or to be miserable to have a great idea for your motion graphics project. Those are all myths to explain how the best artists are so creative. Great ideas for motion design come from unforeseen or irregular circumstances that enable new insight on a subject or problem. In this video I show you an idea generation technique with exercises to generate your own creative thoughts. Here are the exercises 04:06 FREE WRITING. Discussing or write about the subject for 10 min. The thoughts must be unfiltered, nothing is wrong.The ideas worth keeping are the ones that make sense several hours after the free write, when the context is no longer clear. The ideas should not be developed but only generate new ones to carry on. At the end, there are 3 categories of ideas: Ideas that are immediately useful, areas for further exploration, new approaches to the problem. 04:55 ROLE PLAYING. Take an story and tell it in different points of view to look at things in a different way, the material can be put together in an entirely different way. Reformulate a problem to find different ways to look at the problem. 05:45 CHALLENGING ASSUMPTIONS.Be aware of what assumptions are being made, what are the limits we are setting ourselves? Maybe for no reason at all? Playing the 'why?' game might help give some insight on what we think "is that way because it has always been like that". It develops the questioning and the purpose is to elicit information. 06:48 THE REVERSAL METHOD. Take a problem and reverse it. The reversal is not in itself useful (just funny or ridiculous) but it is the out come that is thought provoking: have to figure out how the reversal would make sense. 07:36 ANALOGIES. Comparing a problem to a relatable story. In practice, the problem can be set and then the exercise is to find different analogies for the problem or the problem and the analogy are both set and the exercise is to find a way in which they can compare. Get in Touch! Instagram - https://www.instagram.com/copycatmotiondesign/ Facebook - https://www.facebook.com/copycatmotiondesign/ Hire me - sonia@copycatmotiondesign.com Sources - Design for Motion by Austin Shaw: http://www.austinshaw.com/ - Lateral thinking by Edward de Bono: https://www.edwddebono.com/lateral-thinking - Don't call it that by Eli Altman: https://elialtman.com/ - Creative Strategy and the Business of Design by Douglas Davis: https://www.amazon.com/Creative-Strategy-Business-Design-Douglas/dp/1440341559 - The Advertising Concept Book by Pete Barry: http://www.advertisingconceptbook.com/ Music from https://www.epidemicsound.com/ Footage from: https://www.pexels.com/@taryn-elliott-1522664 https://www.pexels.com/@cottonbro https://www.pexels.com/@cristian-dina-924373 https://www.pexels.com/@stefania-buzatu-1955763 RoyaltyFreeTube https://www.pexels.com/@kelly-lacy-1179532 🌻

Find Your CREATIVE PROCESS for Motion Graphics Design In animation, design and motion graphics, the creative process is unique to each designer. Whether you choose digital or analog tools, or both, you can find a creative flow you’re comfortable with. Keep in mind that complexity first starts with simplicity. In this video, I offer a guide to find a unique creative process you can be happy with. Then I go step by step through a project where I used a creative artistic process for animation and graphic design. Send me your showreel so I can feature it at the end of the episodes 😊 sonia@copycatmotiondesign.com Get in Touch! Instagram - https://www.instagram.com/copycatmotiondesign/ Music from https://www.epidemicsound.com/ End Scene by Steffen Bygeberg https://vimeo.com/6857186 Pexels Backgrounds by Soumya, Alexander Lutkov, Free Creative Stuff, Engin Akyurt 🌻